5 Tips to Choose the Right Social Platform for Your Business

5 Tips to Choose the Right Social Platform for Your Business

There are several factors you should think about and comprehend before selecting the best social media platforms to achieve your goals, regardless of whether your marketing plan is aimed at building brand awareness, advertising a product, or trying to increase your following.

We discussed selecting social media sites based on your audience’s location to comprehend how your audience consumes information and what kinds of content they are looking for.

Second, choose platforms that are appropriate for the kind of content you publish to increase the utility of your content among your audience.

Are you focusing on a narrow, simple-to-create microcontent that is only useful for a few days at a time? Or do you produce macro-content, such as blog articles or films, which takes longer to produce but that audiences may refer to later and readers have to process more slowly? When choosing the ideal platforms for your content, it’s crucial to take into account the fact that certain content pieces perform better on various platforms.

We also talked about limiting the number of platforms you select. Being present on every platform is not necessary because you run the danger of exhausting your resources. To succeed, you need a specific strategy for each platform. Before incorporating more social networks into your approach, it is best to “perfect the art” of a few.

Now that you are aware of the factors that form the basis for social media success, let’s explore some of the various social media platforms, their distinctive features, popular content types, audience demographics and more. This will enable you to choose the platforms which will provide you with the best marketing objectives.

In this blog, we shall discuss social media for branding, the use of social media in business, what is social media platforms are and the top social media platforms.


Twitter is renowned as a social network for quick texts. Users are forced to be original with their posts because of the character constraint. In general, successful content must be brief, straightforward, original, attention-grabbing or memorable.

What type of content is popular on Twitter?

Text: The text Tweets are brief and retweeting frequently occurs as a result of interesting information, including interesting facts, lifestyle advice, motivational quotes or requests for retweets.

Photos: Pictures may create a direct line of sight between your product and your customer because they are more powerful than words. 

Unfortunately, readers must click the “see photo” option to view images uploaded to tweets, such as photos, which do not automatically display as a visual. As people navigate over stuff, this doesn’t make the content appealing.

Videos: Media plays well on Twitter. Keep it brief and straightforward. Videos that show the process or are brief yet informative are effective.

SlideShare: may offer your followers insightful information, especially if you run a B2B business. SlideShare gives your customers more value while establishing your business as a thought leader.

News summaries: With the introduction of a new feature, companies can now post breaking news that is relevant to their industry, rather than only items that are directly related and create value for their followers and clients.

Links: Allows users to learn about specific facts. Keep links brief, utilize pertinent hashtags and be sure to make the call to action obvious when publishing links.

Who is using Twitter?

Over 320 million people use Twitter regularly. People in the 23–34 age range make up their largest demographic, followed by those in the 19–25 and 35–49 age ranges. Twitter is a good tool for reaching a wide range of consumers even though it is not known for having a high-income or educated audience.

What’s unique about Twitter?

Twitter is a fantastic medium for brand promotion since it allows you to connect and interact with your audience. You can follow and participate in conversations using hashtags related to your industry, business, or products and services. By incorporating hashtags into your content, you can connect with new followers who are looking for similar content on social media. Through Twitter’s digital advertising solutions, you can reach your target audience with a range of ad formats and tailor your ad experience to meet your needs.

It will appear in the Twitter stream of your target audience if you try to promote your account or a tweet from your brand. The search function on Twitter is well-known. It might be the best source to assist your audience find your company when looking for particular keywords and content because it receives over 2 billion search queries per day.

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Facebook remains the most popular social media site in terms of users, with over 2 billion active users each month, despite not being the newest or coolest (leading trending for youngsters) platform.

What forms of content popular on Facebook?

Image based Posts: Well-liked and ideal for presenting products and services. Ideal for engaging and interacting with your followers or breaking important news.

Carousels: Comprise a minimum of four to five, but up to ten photos may be used to create a story, elaborate on a subject, or show off a range of products. An advertisement option is available in this format.

Events: To increase awareness and foster opportunities for involvement, advertise the event and invite your target audience.

Video Posts: Videos that are brief, snappy and simple to understand are a great method to draw in the correct audience and increase engagement. Start a Facebook Live, which has grown in popularity over the past several years, or upload a previously recorded video.

Who is using Facebook?

Facebook is used by people of all ages, with more than half of teenagers and over half of those over 65 using it. You can connect with many people from various origins thanks to this multigenerational tool. Facebook is a great platform for expanding your consumer base and raising brand exposure.

What’s unique about Facebook?

Targeted digital advertising is one of Facebook’s stronger features. With Facebook advertisements, you may reach people who are more likely and prepared to buy your goods or services, ensuring that your ads are seen by the appropriate consumers at the right time. 

Another function that distinguishes Facebook as an excellent social platform choice for companies that offer online shopping is its integration with other social media for e-commerce. Facebook makes it simple for clients to make purchases from your business using the social media platform and it also enables you as the firm to inform customers of order updates and delivery statuses through Facebook.


LinkedIn began as a social media site focused on business and jobs. It is teeming with professionals from a broad range of industries, particularly B2B businesses. Currently, LinkedIn claims to have over 250 million active members per month. Despite being smaller than Facebook and Instagram, LinkedIn’s news feed benefits greatly from its compact size. 

Even though LinkedIn’s news is less competitive than those of other platforms, it nevertheless enables companies to reach more of their connections and followers without spending money on advertisements.

Due to the high volume of users on Facebook, Instagram, Twitter and some of these other larger platforms, these platforms utilize unique algorithms to decide what content is displayed in your newsfeed and the news feeds of your followers. Since LinkedIn doesn’t do this, it gives companies and professionals a chance to greatly increase awareness of and interaction with their platform.

What forms of content are popular on LinkedIn?

On the whole, LinkedIn content performs best when it is informative and gives readers knowledge and insight that may help their professional or personal development.

  • Videos: Short videos between 30 seconds and 5 minutes long that offer industry insight, interviews with leading scholars or subject-matter experts and include tutorials.
  • Text: Shorter content makes it easier to read, encourages quick, actionable conversations in response to it and increases the number of likes and comments on your articles.
  • Links and Articles: posting documents that provide step-by-step instructions, guidance, or even a more insightful viewpoint.

Who is using LinkedIn?

Individuals between the ages of 30-49 years old, predominantly use LinkedIn. However, a quarter of professionals between the ages of 22 and 29 who are career progressors use LinkedIn and a further quarter of adults between the ages of 50 and 64 are everyday users.

LinkedIn has a greater high-income audience than Facebook and Instagram and the majority of users have college degrees. The platform was expressly designed for businesses with entrepreneurs in mind, thus these demographics make sense. The fact that LinkedIn’s audience is business-oriented is one of its best features.

They generally appreciate career opportunities and learning about methods to enhance their operations or make their jobs simpler. As a result, B2B marketers have a fantastic opportunity to network with decision-makers in various industries.

What’s unique about LinkedIn?

There are numerous digital advertising options on LinkedIn. Even though digital advertising on LinkedIn is more expensive than it is on Facebook, B2B businesses can define precise campaign objectives, use several ad styles and target particular audiences’ individuals, groups and sectors.

Users can also join and take part in LinkedIn Groups depending on their industry, functional area, or professional interests. With the help of natural post engagement, discussions and targeted advertising, marketers have a fantastic opportunity to foster genuine connections with decision-makers and influencers from various industries.


With a focus on narrative, Instagram has grown to be a well-liked social media site where users can share photos and videos with followers. It has also allowed companies to get creative with the ways they emotionally engage with their audiences.

What content formats are popular on Instagram?

You may use the distinctive social media platform Instagram to visually express the story of your company. Instagram, in contrast to other social media sites, places a strong emphasis on visuals, including both photographs and videos. 

No matter what sector your business operates in, Instagram can be used to visually enhance your brand narrative and promote your items. Instagram is not designed for stuff that requires extensive reading because of this. Keep everything visually focused with succinct, simple captions.

The most widely used platform for sharing and creating “Stories” is Instagram. It is a platform, where we can upload pre-made photographs or videos, record live streams and share additional content with our followers over 24-hour “reels” to your followers. Instagram stories are designed to be quick, simple and immediately useful information. It’s a great approach to spread the word about brand awareness, sales or exclusive product offers and news updates.

Who is using Instagram?

If you want to reach a younger audience, Instagram is a great promotional tool for businesses. Instagram’s user base is younger than that of Facebook and other networks, thus fewer people who have degrees and make a lot of money use it.

What’s unique about Instagram?

Instagram has a direct messaging feature similar to Facebook. This might be a useful tool for speedy customer care to respond to queries and issues right away.

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One of the most established social media networks is YouTube. No one has dared to attempt to replace YouTube even though new platforms come and go and others copy one another to stay relevant. With over 1.5 billion active users, YouTube surpasses Instagram in terms of usage and is virtually on par with Facebook. The second-largest search engine in the world behind Google is YouTube. 

What content formats are popular on YouTube?

YouTube is a video-based platform, which is excellent because videos are currently the most popular type of media. However, creating content for YouTube does require a lot of work. 

It may be necessary to have a whole video setup, including a camera, lighting, microphone and video editing, only to create the content. The amount of work required to make your video content will depend on the level of professionalism you desire.

On the other side, it’s critical to remember that video content has a reputation for achieving some of the highest levels of audience engagement. This is especially true when it is done live, allowing you to monitor the instant impact of your content through ongoing audience interaction. 

If you can imagine pre-recorded films, podcasts, or other live-streaming video content helping with brand marketing and you are willing to put the time and work into it, YouTube may be the venue for you.

Who is using YouTube?

There isn’t a single age group that predominates over the others; people of all ages utilize YouTube. Since YouTube is used by people of all ages, a significant percentage of its users are well-off and young graduates.

What’s unique about YouTube?

One of the best features of YouTube is that it provides marketers with limitless access to video hosting, making it a cost-effective option for companies to create video content to increase engagement.

Additionally, YouTube content can easily be incorporated into other social media platforms and websites for a wider audience.

It is simpler for your audience to find your content on YouTube because it is searchable on both YouTube and Google. Moreover, YouTube can aid in your search engine optimization (SEO), making your content more visible on the results page for the keywords you’re attempting to target.

Now that you have understood the benefits of social media for branding, the use of social media in business, what is social media platforms are and the top social media platforms for marketing. So, if you want to promote or look for the best tips for promoting your business, you can visit the business review today.